The decision engine has been creating tons of search engines ranking for many of my clients with a lower bounce rate than the other major search engines. Does this mean that Microsoft has succeeded with an advanced algorithm that is superior to Google’s? Or is it a fluke that the bounce rate is visibly lower than the other search engines.
The big question is how do we optimize our websites for Bing? We all want to be ranked at the top of this new search engine, which has the potential to take on the other major search engines.
1. From my observations domain age plays a big role. Bing wants to see websites that are established and have been around for a long period of time.
2. Bing seems to like websites with tons of original content on the landing pages.
3. Make sure your page titles are keyword rich and appropriate for the subject matter. Bing loves titles with keywords searchers are using. Make sure to have a good, unique title for all your websites pages.
4. Unlike other search engines, linking out seems to be favored. This means linking to other sites from your own site is good for ranking. This may show to Bing that your site shares useful information with its users. This is not to say reciprocal linking is good, but linking to sites that your users may deem valuable is a good idea.
5. Sign up for an account with Bing, manage your analytics and start a pay-per-click campaign with them. Their PPC rates are significantly lower than other PPC campaigns because there is not as much competition and keyword dilution occurring. In a few months to a year PPC costs will begin to mimic those of the other search engines, but for now the prices are superb.
Source From: http://www.pandia.com/sew/1966-bing-seo.html
